What Are Optical Technologies?

Visual technologies range from simple things like sharing photos on Instagram to complex arrays of optical sensors used in robotics or autonomous vehicles.

Optical Technologies Are Booming.

Taken together, initial public offerings of visual technologies such as Snap, Pinterest. And Zoom have begun to show the value that optical technology can create in a wide variety of industries. Even when it comes to simple videos or sharing photos that are just an actor. For our life, they are. Now consider the value we can make as visual technology enhances the activities at the heart of our business and well-being.

Whether in the warehouse or the emergency room, tiny cameras and visual sensors are built into many products in our daily lives. According to an initial analysis through LDV Capital, a company that invests in optical technology companies. More than 30 industries have added or will add cameras to their products in the next five years.

I believe the four industries that will significantly affect our lives through sophisticated visual technologies are robotics, medicine, the intelligent home, and marketing.


Cameras and visual sensors deliver robots with their sight. Robots like Carbon’s robotic arm, KATIA, could remain used in manufacturing to increase production alongside humans (they don’t have a vision yet). Plus One Robotics uses vision-based robotic software to “meet the challenges of materials handling for logistics,” as stated on the website. And Wing, a Google spin-off, just received its first certification from the Federal Aviation Administration for drone deliveries.


I also noticed an emerging tendency in the medical field to use computer vision and artificial intelligence. To automate medical data analysis and enable precise care. Recursion Pharmaceuticals, for example, uses computer vision and artificial intelligence to discover new treatment methods and accelerate drug discovery. Another unique application of machine vision in medicine is pose estimation, in which machine vision detects the position and orientation of an thing. Then there remains telemedicine, which allows providers to organize digital medical visits and uses visual technology to facilitate video visits.

Smart Houses

According to market research conducted by IDC, the smart home device bazaar will reach 1.3 billion devices by 2022. And double-digit growing is expected in the coming years. Companies are now integrating cameras into everything from doorbells as doorbells to refrigerators. As the integration of Google Assistant with Nest shows, I think AI assistants will play an essential role in creating truly “smart” homes. You can connect to other devices to recognize when your child has arrived home and, for example, automatically unlock the door for them.

Technologies like these are also changing the way companies tell their brand stories. I saw it first hand in my industry when we analyzed thousands of brands submitted by journalists. The terms “artificial intelligence,” “machine erudition,” and “natural linguistic dispensation” have develop standard terms for me. When companies talk about their service offerings and address their arguments to journalists.



These innovations in robotics, medicine, and the smart home are only scratching the surface. Optical technologies and AI in the marketing industry are also developing and changing drastically.

Companies like Hotjar allow you to track user behavior on your website and generate live heatmaps of. Where your customers click the most or spend the most time. Crystal.ai is another excellent example of AI and visual technology in marketing. This conversational AI assistant allows marketing and sales reps to ask the assistant a question and receive a graphic report in return. Eye-tracking technology has also been in the news a lot in recent years. Still, companies are now starting to use it in this space. For example, the makeup company Smashbox allows its customers to virtually try different shades of its crops through its mobile app and uses eye-tracking technology to track. What is most important to a user and then better target their marketing sales.

These are just a few examples of how visual technology is changing the world of marketing. I believe that much of our buying behavior will be controlled by eye-tracking technology in the future. We may not essential to click and scroll as often; look, and the website will be updated with more relevant crops and services.

As marketers, we want to embrace this paradigm change and embrace those technologies. That simplifies the way we address and interact with our customers.

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