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Tesla

Tesla is a 100% electric vehicle company with a premium approach led by Elon Musk (co-founder of other companies like PayPal or Space X). The company owes its name to Nikola Tesla, a physicist and electrical engineer of Serbian origin. It is headquartered in Silicon Valley, California, USA.

What Group Does Tesla Belong To?

Tesla Inc. does not belong to any group but is a large company mainly dedicated to the automotive business. However, it is increasingly developing more technology for work or home environments.

Tesla’s Brief History

Tesla’s creation dates back to 2003 when the  AC Propulsion company decided to unite its two working groups for the joint development of electric vehicles. In one of these teams was Elon Musk, who founded Tesla Motors with JB Straubel and Martin Eberhard.

The company, which started operations thanks mainly to investments from Musk himself, began its journey with several rounds of financing to raise enough money to start production of a 100% electric sports car. After an arduous process in which Tesla was about to disappear due to economic problems, in 2008, production of the Roadster began, a two-seater convertible with a Lotus body, of which more than 2,200 units have been sold.

Tesla’s Historical Models

Tesla’s first model was the Tesla above Roadster, a two-seater convertible with rear-wheel drive and electric propulsion, with a Lotus body. With this model, of which Tesla sold more than 2,000 units between 2009 and 2011, the American firm began to make itself heard, combining sportiness and efficiency in a single vehicle.

Despite enjoying excellent acceleration power, not everything was perfect since this model suffered from being overweight, which was not mitigated even with its carbon fiber bodywork. The comfort equipment was also very scarce, considering the base price was around €100,000.

The Model S served for Tesla to demonstrate its potential. The American company launched 2012 a luxury liftback, almost 5 meters long, with clear signs of facing fierce competition led by models such as the Mercedes-Benz S-Class, the Lexus LS, or the Audi A8.

What does the Tesla Logo Mean?

The Tesla logo seems, a priori, very simple since it resembles a large “T.” However, Elon Musk has explained that the brand’s logo is much more than that since it refers to the cross-section of an electric motor, with both rotors and the stator in a central position.

In this way, the company logo represents the transformation of energy into movement, the zenith of the North American company, which uses electricity to power its vehicles. It has not been easy to discover this meaning since 14 years had passed until Elon Musk himself, through Twitter, explained to one of his followers the importance of this simple logo.

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