Visual Technology your grandparents would have said “Yes, sure” if they had told their 20-year-old that they could video call people around the world while they were alive. But visual technology is now invading our daily lives. From Snap-in 2017 to Pinterest and Zoom this year, we’ve seen many visual tech companies — and companies using visual tech — go public. While IPOs have likely produced many millionaires and cost many more millions of dollars, these public companies are just the tip of the iceberg when it comes to what we can expect from technology.

Over the latter five years, I’ve helped thousands of companies do PR and recently saw a paradigm shift in how we live and do business, powered by visual technologies and AI.

What Are Visual Technologies?

Visual technologies range from the simple, like sharing photos on Instagram, to complex networks of optical sensors used for robotics or autonomous vehicles.

Visual Technologies Are Booming.

Overall, IPOs of visual technologies like Snap, Pinterest, and Zoom have started to show the value that optical technologies can create across a variety of industries, even when it comes to simply sharing videos or photos that are just an addition to our lives are. . Now consider the value we can create when visual technology enhances activities that are essential to our business and well-being.

The four industries that I believe will have a powerful impact on our lives through sophisticated visual technologies are robotics, medicine, smart home, and marketing.


Cameras and visual sensors provide the robots with their vision. Robots like Carbon’s robotic arm, KATIA, could be used in manufacturing. To boost production alongside humans (although it doesn’t have an idea yet). According to its website, plus One Robotics uses vision-based robotics software to “address material handling challenges for logistics”. And Wing, the Google spin-off, just received the first Federal Aviation Administration certification for drone deliveries.


I’ve also noticed an emerging trend in the medical field to implement computer vision and artificial intelligence to automate medical data analysis and provide exceptional care. Recursion Pharmaceuticals, for example, uses computer vision and artificial intelligence to discover new treatments and accelerate drug discovery. Another unique application of computer vision in medicine is posed estimation, which detects an object’s position and orientation. Then there’s telemedicine, which allows providers to conduct digital doctor visits and uses visual technology to facilitate video visits.

Smart Homes

Businesses are now integrating cameras into everything from doorbells like Rings to refrigerators. According to market research by IDC, the smart home device market will reach 1.3 billion devices by 2022. With double-digit growth expected in the coming years. As the Google Assistant integration with Nest demonstrates. I believe AI assistants will be a crucial part of making truly “smart” homes possible. For example, you could connect to other devices to recognize when your child got home. And automatically unlock the door for them.

Technologies like this are also changing the way companies tell their brand stories – I’ve seen it firsthand in my industry. When we interviewed thousands of brands presenting them to journalists. The terms “artificial intelligence,” “machine learning,” and “natural language processing,” I think, have become staples when companies talk about their service offerings and the pitches they send to journalists.

Also Read: What Is Product Management? – Strategic Role, Process, And More